NEO Cricket is a channel dedicated to cricket entertainment. Launched on April 2, 2008. It is a part of Nimbus Communications Ltd and is headquartered in Mumbai, India and broadcasts to 30 countries. Nimbus has the exclusive broadcast rights for all International and domestic cricket played in India from 2006-2014.
In 2008 NEO Cricket did broadcast a minimum of 6 International cricket series including 4 featuring India, adding up to nearly 200 days of live cricket.
In addition, NEO Cricket airs Cricketainment shows, 3 of which are daily shows such as Dial C for Cricket, Sportszone and Encounter. It also hosts shows like Balebaaz, Baat Aur Bowl, Jaya He, The Great Indian Run Chase,Tour Diary and a few more.
One reason behind Neo Cricket's success could be the fact that India has the highest number of cricket viewers compared to any other country. Mostly people watch the events live on their television sets. Neo Cricket has the rights of showing all domestic cricket events.