Viva is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single Bad Boys. The channel replaced TMF. The channel is owned by MTV Networks Europe and is originally a German channel. The first music video to be shown on VIVA was Alphabeat's "The Spell" in The Official UK Chart Show Top 20.
As well as music videos, Viva also shows programmes from other Viacom channels including MTV, and Comedy Central.