MTV India is one of the oldest Music Television Networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India and so thus the MTV India. MTV India happens to be one of the most popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka. It is the most popular music channel in India. The channel aimed at adolescent and young audience continues to be flag bearer of pop-culture in the country.