HomeShop18 is the online & on-air retail marketing and distribution venture of Network18 Group that was launched as India’s first 24 hour Home Shopping TV channel on 9 April 2008. It is part of the Network18 Group. The company operates homeshop18.com, an e-commerce platform in India. The television network can be seen on cable, satellite, and some terrestrial channels in India.
HomeShop18 has partnered with major brand owners such as Reebok, Nokia, LG, Motorola, Philips, Kaya, and Godrej. G S Home Shopping of Korea, the third largest home shopping company in the world, has a 15% stake in the company.